For creatives, a career in graphic design could mean everything. It allows people to use their creative flair and generate something that they’re proud of, and it’s often shown off to others as part of promotional material. So, how can you secure a job in this sector?
Roles within design
Roles across graphic design can vary depending on industry — as jobs are available at places like illustration companies and marketing agencies. It’s true that you could find yourself in any sector, but what roles are out there?
Brand awareness has never been more important for businesses and design can benefit this. It helps them project their message to a target market and create a memorable brand image. Some companies have design teams in-house and others outsource to marketing and design agencies. It’s down to you to decide which environment you think you’d enjoy most. In an agency role for example, you could be working with a variety of businesses and projects all at one. As part of an in-house team, you’d work solely with that brand.
In branding, you’d work closely with the company to determine target markets and talk about how the brand can be best represented visually.
A typographer is a role that not many people outside of design will have heard of. These people are trained in the design of type and lettering, another important part of creating visuals. As you’re probably aware, a logo or the typography of a company can become widely recognisable by customers — take Coca Cola for example.
If you like getting creative with words, this could be the perfect choice. This is quite a niche area, therefore many designers specialise in this alongside other areas of design.
If you’d like to strike a balance between online and offline design, editorial design could be the perfect choice — especially when working with the newspapers and magazines. This type of design requires an eye for composition, layout and aesthetically pleasing typography.
- The ability to recognise attractive content
- Understand what the reader wants to see on the page
- Be skilled in the layout of images and content
For illustrators, many people wish to work in animation. Or, you might find yourself in a company role who require illustrations to spread their brand message or inform their audience.
As an illustrator you might find yourself:
- Designing posters
- Creating storyboards
- Producing images for books and book covers
- Designing merchandise products
- Getting involved with film and cartoon creation
- Video game and app design
Because of the varied roles available, a lot of artists become specialised in one core area such as technology or science. Here, they create imagery for text books and material to help readers understand the subject.
Of course, you must be creative to bag a job in graphic design. But in the meantime, there are opportunities for learning and work experience.
A degree could be one option to get into graphic design. Each course is different, depending on the university but most of them cover the following topics:
- The influences of graphic design
- Styles of typography
- How branding and design comes together
For these type of courses, candidates usually have to bring a portfolio of their work. Through an Art and Design related GCSE or A-level you can start to discover your own style and use the work to create a portfolio for the future.
Why not get in touch with a local design agency or local business? If you don’t mind working unpaid, it’s likely that businesses will take you up on your offer. During university, take the opportunity to do a year in industry too. You’ll hopefully learn more about the industry you’re most interested in and can gain some extra experience to add to your CV!
This article was brought to you by Where The Trade Buys, Facebook selfie frame manufacturers.